| • A structured programme of business development. |
| • A 'quick hit' with lasting effect. |
| • A system which is easy to understand and simple to implement. |
| • A support structure in place to help people if they experience difficulties. |
| • A co-ordinated system: marketing, sales, personal development, performancing the engagement and management information systems. |
| • A fully integrated client attraction and retention system that all members of the business can utilise. |
| • A system which can be used by individuals and teams. |
| • The construction of a full-scale rainmaking system for the client firm. |
| • The achievement of individual and firm development goals. |